Congratulations on the 50th issue/1+ year of the newsletter, Sailee! Thank you for doing this! Here's to many more issues and continuing to spread climate awareness. :)
Good read! Completely agree with most pointers here.
Getting people to understand and start acting on climate change is such a tough challenge. People around me already tend to be tired with their day jobs and work routine which ends up in them not having bandwidth for thoughts/discussions around a sad, tough to ingest, odds stacked up against you type of topic.
Feel like personalisation is actually key to changing their behaviours and thoughts. Connecting the effects of a cause, climate change, to the things they most deeply care about becomes probably the easiest way to make them care. In that sense, I feel we can potentially use the hyper-personalised niche that they have on their feeds. Talking about the effects of climate change on whatever rabbit hole they have dug themselves in their social media feeds might be our way out.
That's a great point, Ish. And fully agree. Finding a hook is important and weaving the climate narrative into whatever people are interested in could be a great way to get the point across!
Congratulations on the 50th issue/1+ year of the newsletter, Sailee! Thank you for doing this! Here's to many more issues and continuing to spread climate awareness. :)
Thanks, Rohan! :)
Good read! Completely agree with most pointers here.
Getting people to understand and start acting on climate change is such a tough challenge. People around me already tend to be tired with their day jobs and work routine which ends up in them not having bandwidth for thoughts/discussions around a sad, tough to ingest, odds stacked up against you type of topic.
Feel like personalisation is actually key to changing their behaviours and thoughts. Connecting the effects of a cause, climate change, to the things they most deeply care about becomes probably the easiest way to make them care. In that sense, I feel we can potentially use the hyper-personalised niche that they have on their feeds. Talking about the effects of climate change on whatever rabbit hole they have dug themselves in their social media feeds might be our way out.
That's a great point, Ish. And fully agree. Finding a hook is important and weaving the climate narrative into whatever people are interested in could be a great way to get the point across!
Vamos!
Thank you. These are beautiful insights about observing the world around us through this lens.
great going, keep writing and inspiring :)
Thank you! :)